Open for work!
About me:
I’m a creative storyteller with a passion for bringing brands to life! With a strong background in content marketing, communications, and design, I craft compelling content that boosts engagement and strengthens brand presence. From social media management and copywriting to graphic design, newsletters, and videography, I love blending creativity with strategy to make an impact.
Fluent in Spanish and always up for a challenge, I thrive on problem-solving and innovation. With a degree in Digital Design and ongoing certifications in web publishing and graphic design, I’m constantly learning and evolving. Whether launching new campaigns or fine-tuning existing content, my goal is always clear, powerful messaging that resonates.
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Passionate Marketing Professional
I craft compelling stories and drive brand growth, using AI tools when needed to enhance creativity, optimize strategies, and connect with audiences in innovative ways.
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Mastering Tools for Creative Success
Proficiency in photography, videography, web, and design tools isn’t overwhelming, it’s a powerful asset. These skills enhance creativity, streamline collaboration, and bring ideas to life with precision, making projects more efficient and impactful.
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Lifelong Learning, Always Growing
As a recent graduate with previous professional experience in marketing and design, I’m eager to continue learning and growing. My educational background, combined with my hands-on experience, has fueled my passion for personal and professional development, and I’m always seeking new opportunities to expand my skills and make a meaningful impact.
Highlights & Experience
Experience
I most recently worked as a Content Marketing Specialist at PrimeWay FCU, where I created and managed content across newsletters, social media, web platforms, and video scripts to boost brand awareness and engagement. I also coordinated scholarship programs and tracked performance metrics to optimize strategies. Before that, I was a Media Manager and Assistant at Michael Angelo's Auto Trim, handling graphic content, video/photo documentation, and social media management. As a Junior Design Intern at PixelIt Design, I contributed to creating web and print assets.
Skills
I possess a diverse skill set, including web publishing, ad management, digital illustration, campaign leadership, and content marketing. I am proficient in creating compelling content across social media, email, and newsletters, and I specialize in script copywriting and public representation. I have certified expertise in Photoshop, InDesign, and HubSpot, and I am highly skilled in tools like Adobe Illustrator, Premiere Pro, Dreamweaver, Lightroom, and After Effects. Additionally, I have experience with Maxon Cinema 4D, Canva, WordPress, WebFlow, and social media management tools like Later. My technical proficiency extends to Office 360, AI tools like ChatGPT, Gemini, and Grammarly, and analytics tools such as HubSpot, Meta, Later, and in-app analytics, all of which support my data-driven approach to optimizing KPIs, ROI, SEO, Competitive Analysis, and driving results.
Education
I graduated with High Honors from Houston Community College in May 2024, earning an Associate's Degree in Digital Communications with a focus on Graphic Design and Web Publishing. I am currently pursuing additional certifications in Advertising and Public Relations. Throughout my studies, I have consistently been recognized for academic excellence, making the Dean's List in Fall 2022, Spring 2023, Fall 2023, and Spring 2024 and earning a spot on the Honors List in Fall 2023. I'm also a proud member of the Phi Theta Kappa Honor Society and the American Institute of Graphic Arts (AIGA).
More About Me
Goals
My future goals in the design world are rooted in connecting with people and creating designs that truly resonate. I want to use my passion for storytelling and design to build meaningful relationships with clients, colleagues, and communities, helping them express their unique voices through powerful visuals. I see design as a tool not only for innovation but also for fostering collaboration and growth. By staying curious and embracing new technologies, I aim to continuously push the boundaries of creativity. Ultimately, I want to inspire others in the design world, empowering them to be better, think bigger, and create with purpose.
Philosophy
My philosophy is centered on the belief that education is one of the most powerful tools we have for growth and progress. I’m deeply committed to learning and sharing that knowledge with others, finding fulfillment in mentoring and helping people reach their potential. As a lifelong learner and guide, I strive to uplift those around me, especially small businesses, by supporting their growth and success in the community.
As Aristotle wisely said, "The roots of education are bitter, but the fruit is sweet." This reflects my belief in the transformative power of education and the positive impact it can have on individuals and communities.
Military
As a 12B Combat Engineer in the Texas Army National Guard, I joined with a commitment to serve my country while ensuring I could still provide for my family. This experience not only gave me the chance to contribute to a greater cause but also allowed me to build lasting friendships and gain a deep sense of camaraderie. I developed invaluable skills, helped others grow, and took pride in being part of something truly meaningful. It was a chapter in my life that taught me leadership, teamwork, and resilience.
Certifications
Proficiencies
Testimonial
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"I was very impressed by Luz's overall professionalism. His passion is contagious. His attention to detail is fantastic. Overall, his portfolio showcases many skills! Luz has a great attitude. I have no doubt that he will be a success!!"
"Luz Lopez has strong typographical skills. He has excellent photography & photoshop skills as well. I don't understand why Jolly Rogers isn't a company. All you're missing is the coffee!"
"Luz is a very nice guy. From his efforts, I can see just how hard working he is. He has everything he needs to become an exceptional designer."
Latest posts
Read about my interests and thoughts.